A viral video circulating on social media has sparked mixed reactions across Kenya after a group of young women were seen allegedly tattooing the face of President William Ruto on their arms and thighs, claiming it is a bold form of political expression and support ahead of the 2027 general election. WATCH THE VIDEO HERE.
In the clip, the women can be heard chanting slogans praising the President while some of them show fresh tattoos said to resemble his portrait.
One of the ladies boldly declares that they will continue expressing their support “until the cost of sanitary pads is reduced,” a statement that has since gone viral and ignited heated debate online.
The phrase “Tutakchora hadi siku atapunguza bei ya pads” has particularly caught the attention of netizens, with many interpreting it as both a political pledge and a protest statement tied to the high cost of living and essential menstrual hygiene products in the country.
Social media users have reacted differently to the video. While some have dismissed it as a publicity stunt or clout-chasing content, others say it reflects how young Kenyans are increasingly using unconventional and dramatic methods to express political loyalty or frustration.
Critics, however, argue that linking personal body art to political promises may trivialize serious economic issues affecting citizens, especially women, who continue to raise concerns over affordability of basic health and hygiene products.
As the video continues to spread online, neither the President’s office nor government representatives have issued an official response regarding the viral claims or the tattoos.
The incident adds to the growing trend of politically charged content dominating Kenyan social media platforms, especially as attention gradually shifts toward the 2027 election season, where youth engagement is expected to play a major role.
Whether genuine or staged for attention, the video has succeeded in sparking nationwide conversation about politics, economic pressure, and the increasingly creative ways Kenyans express their voices online.
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